As a budding entrepreneur, you have opened a business and setup that essential website. It has become your digital storefront where people can learn more about your products or services, trust your brand, and eventually become clients. As a result, you no longer need that brick-and-mortar store or a random person to visit your shop. Virtual visitors are all you need.
But how do you get them? Today, most people face difficulties when marketing a new website despite creating an easy-to-navigate site. If you are not a seasoned digital investigator, you will likely struggle to drive traffic to your website. Online marketing is full of misinformation and disinformation, coupled with intelligent minds devising tactful ways to extort money from you rather than helping you make it. Consequently, going viral becomes a challenge. Thus, how do you drive traffic and make people notice you in the overwhelming digital world?
This article will provide you with various strategies you can implement to bring massive traffic to your new website:
1. Optimize your site
When setting up your website, concentrate on keywords that match your niche and base your store pages and blog content on them. You will need to focus on one or two primary words per webpage. You can use SEO tools that will assist you in finding appropriate keywords.
In the initial stages, pay attention to keywords whose search volume is below 10000 searches in a month. After a few weeks of developing blog content and optimizing your pages, go for keywords with higher volume. Building a stable foundation of appropriate keywords first is the secret to getting traffic.
2. Create informative content and tutorials
Once you setup your website, create informative content that will enable your customers to know your brand and distinguish it from your competitors. Find the variety of content that best suits your business depending on your target clients’ inclinations and market niche and competition. You can use various types of marketing content, including blogs, whitepapers, eBooks, podcasts, infographics, podcasts, and more.
3. Refresh your content
Fresh content plays a significant role in driving traffic to websites. You need to remove out-of-date content from your site and replace it with new content or add new segments to maintain your content’s relevance. You can have product review apps that allow clients to comment on your webpage. These reviews show Google that your page gets regular activities and has new content. Besides, you can refresh your content by taking the most common consumer reviews and adding them to your description.
4. Develop backlinks
Getting backlinks from affiliated companies will expose your business to a larger audience and help you direct qualified traffic to your site. Additionally, when other companies point to yours, Google will build trust in your company. As a result, Google will highly rank your business, resulting in more traffic. Thus, the use of quality backlinks that will enable Google to notice you for free will increase your chances of going viral.
5. Market on social media
Today, social media has become a popular free marketing platform. Therefore, it can play a significant role in marketing a new website and driving traffic. Use Instagram, LinkedIn, and Facebook to sell your blogs and other useful content on your site. This way, you can make your social media followers visit your website and get traffic from their connections if you upload shareable content.
6. Add hashtags to your posts
Adding hashtags to content that markets your site pages can help you expand your reach beyond your network and enable customers looking for your services and products to discover you. The more people see your links, the more your chances of getting traffic.
7. Utilize landing pages
Landing pages drive free traffic to your website. These pages direct people to your offers, such as beginning free trials, redeeming discount codes, or downloading free guides. They include the details the users need to continue and change and concentrate on a particular call to action. Since landing pages are specific, you can create a specific message targeting your intended audience, thus increasing conversions and traffic for the website.
8. Do email marketing
Sending newsletters and promoting offers regularly via emails is a great way to remain in touch with your clients. However, the technique can assist you in directing traffic to your site. Send relevant information and links to pages on your site where your visitors can learn more, including through landing pages and blog posts for specific information.
Ensure you do not bombard your readers with many random emails because they will delete, block, or unsubscribe from your emails. Additionally, put well-thought ideas in your subject lines because they heavily influence your readers to open or ignore your emails. If your customers refuse to open the emails, your website will not get traffic!
9. Do guest blogs
Having a renowned influencer post a blog on your site or changing an interview with them into a blog can help direct traffic through organic search or having the influencer market the information to their followers. This way, you will spice your content and demonstrate to your visitors how active you are in your area.
Alternatively, you can request the influencer to mention your business in their reviews or round-up uploads. Although this strategy is free, you need to collaborate with the influencer for mutual benefits.
10. Make a podcast
51% of Americans have listened to podcasts, while 32% listen to podcasts every month. Since podcasts attract a large audience, starting one to support your business can contribute to driving traffic to your website and assisting your company in going viral. Podcasting can help you increase brand awareness, nurture customer relationships, and get more chances to optimize searches.
11. Start YouTube marketing
You can generate traffic from YouTube by making YouTube ads, putting links to your description, adding annotation links to your videos, or using other YouTubers to share your links on their YouTube content. If you consistently create new videos at least once a week over a long period, you will manage to drive more traffic back to your website.
If you do not have followers on YouTube, you can reach out to YouTubers with many followers and request them to become your affiliates or pay for the promotion. Although this method can work for a while, you should try to build your channel to reduce acquisition costs.
12. Paid advertising
Paid advertising can help direct traffic to your website quickly. You can run retargeting ads or per-per-click with search engines, while social media can allow you to run sponsored or display ads. However, your strategy should combine different methods of advertising to increase your chances of obtaining traffic.
13. Learn from your competitors
Get to know your competitors’ primary source of traffic. Consequently, you will identify the marketing mediums you should prioritize. Visit your competitors’ websites and search the list of websites visited before you land on your competitors’ site to identify these sources. If you notice Google is the top site, focus on Google ads, and if Facebook is the best choice, then create Facebook ads.
14. Engage online
Becoming active in online groups and websites relevant to your business is free and enables you to acquire more traffic. Post your remarks on social media posts and blogs, reply to people’s questions and contribute to your industry’s conversations. Online engagement results in increased exposure and profile visits.
15. Analyze your analytics information
It is free to use Google Analytics, and the insights you obtain from it can help you in marketing your new website. Google Analytics provides useful data concerning every conceivable aspect of your website, starting from famous pages to user demographics. Monitor your Analytic data and use the obtained information to devise your content and marketing strategies. Focus on the pages and posts that seem to be more popular. Examine visitor data to learn where, how, and when your site obtains traffic.
16. Integrate video into your content technique
Although written content is essential, video can complement your efforts to attract more visitors and increase your website’s engagement levels. Researches indicate that visual material retains information more than text, meaning that video marketing is an excellent way to attract and maintain your target client’s attention and increase traffic to your website.
17. Host webinars
Most people like to learn, and webinars are a remarkable way to teach your audience. If you combine webinars with effective social advertising, you will bring considerable traffic to your website. Send a message a week ahead of time and “last chance to register” reminders one day before the webinar. Ensure you archive the presentation for people to view later and promote your webinars thoroughly through social media.
18. Utilize long-tail keywords
Long-tail keywords provide a vivid description of user intent. Users know what they want when they make multi-word queries. Once they find a good source that matches their agenda, they are likely to show their loyalty to it for quite some time. Thus, the use of long-tail keywords increases your chances of ranking higher for enquires related to your services and products, resulting in increased traffic.
If you are struggling to generate traffic for your site, the tips mentioned above will help you increase traffic quickly. However, do not forget to sign up HERE for Side Gigster, where we have many useful resources to help you create your gig and start making money.